1. Observed violence (either real or fake) initiates an emotional response which the subject will deal with in it's own way.
2. People use media to shape popular culture by saturating it with specific ideas.
3. Attention to effects of the media needs to be paid so that societies can observe and be aware of the influences they are surrounded by.
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What's interesting about the media industry is that they rely on a certian number of individuals to pay attention to and absorb the same information. this is where the study of demographics comes into play. Without understand what influences the decissions of a certian culture the media corperations can't sell their products.
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